ABOUT THE PROJECT

CLEAR aims to serve as a kick-start mechanism for generating a better attitude towards Cultural Values (CVs), rendering them accessible to all and so seen as assets to local development.

About

PROJECT PARTNERS

CLEAR includes public institutions ONGs and research centers from 7 different countries. Twelve different partners are combining knowledge and personal to achieve project aims. Lead partner is Rimini Province from Italy.

Partners

CULTURAL VALUES

Project's interactive map of Cultural Values with accessibility characteristics.

CV


ABOUT CLEAR

CLEAR aims to serve as a kick-start mechanism for generating a better attitude towards Cultural Values (CVs), making them accessible to all. The project wishes to make everyone aware of the possibilities represented by the increase in accessibility for people with disability. CLEAR will provide to different stakeholders (governments, tourist representatives, cultural operators, etc...) tools and practical experiences to improve the situation and will show them how to see the obligation of accessibility issues as a new opportunity.

THE SITUATION

In the EU27 about 16% of the population are over 65, up to 15% have a disability (visual, cognitive etc) and around 20% of people over 50 experience severe physical disabilities (Eurostat YBook 08). Moreover 36 million disabled people in the EU wish to travel, being also great consumers of culture in their area. Other groups too have been excluded from the CV market, not being qualifying in the idea of “normality” (pregnant women, single parents, those hard of hearing etc).

THE PROBLEM

The current inadequacy of accessibility & poor management of cultural values in SEE countries results in a growing tourist market being ignored, a market represented by senior citizens, people with a disability or an impairment. Consequently, in a very competitive market focused on numbers & quick profit through trend marketing aimed at youth and able users, there has to date been little consideration of a “for All” philosophy to facilitate inclusion of a larger and even more quickly growing market, that of Europe’s senior & special needs population (intended here in a larger sense than disability).

THE OPPORTUNITY

Cultural Values and historic landscapes are important national assets (Historic parks and gardens,museums, historic urban squares and townscapes, ancient monuments, industrial heritage, cemeteries and commemorative sites, archaeological sites etc). The benefits of improving access go beyond meeting pure legal requirements or fostering equal opportunities. It is an opportunity to attract new audiences, increase the likelihood of repeat visits and improve the quality of experience for all visitors, thus increasing local business and new enterprise creation in relation to tourism fluxes and/or resident services and to new needed professions (advisory on disability issues, promoter of Diversity/for All approaches etc). The disabled and elderly represent a large and growing slice of the Europian Union population and are though of much interest to anyone serious about marketing.

THE SOLUTION

It’s fundamental to aggressively pursue equity & diversity and it’s becoming compulsory to address the inequalities hindering CV sharing. Linking social&economic issues is also possible, as CVs for All means opening a new economic market. Being disabled, elderly or pregnant is not necessarily the same as being poor and disinterested in the world. SEE countries have developed the concept of accessible-to-all much less than in northern Europe. SEE countries have only applied a set of rules (minimum requisites) for physical accessibility to public spaces, often just translated as wheelchair accessibility (ie adding lift & step ramps). SEE countries need to bridge this gap while taking the opportunity to hasten both moral & economic development processes, creating new jobs, considering those with permanent or temporary impairments not just as economic burdens but as complete human beings and, as such, as consumers.

THE PROJECT

CLEAR wishes to make everyone aware of the possibilities represented by an increase in accessibility to cultural values and to give different stakeholders (governments, tourist representatives, cultural operators etc) tools and practical experiences to improve full accessibility to local CVs, thus transforming obligations into an asset and proposing market accessibility as a winning strategy for producing long-lasting beneficial effects in economic trends & social cohesion.

CLEAR partnership is composed of different players all relating to Cultural values accessibility themes:

  • REGIONAL/LOCAL AUTHORITIES: institutionally responsible for the local management of CVs
  • DEVELOPMENT AGENCIES: fostering local planning and development both economically and socially
  • NON PROFIT ORGANISATIONS: representing final users, media, art & training
  • A RESEARCH CENTRE: with great expertise on IT accessibility tools

CLEAR deals with all types of accessibility:

  • Physical accessibility to/and in CVs as intended in more than just legal terms.
  • Accessibility to knowledge & information on CVs
  • Economic accessibility in both its dimensions: ie free services and paying for personalised services.
  • Psycho-social accessibility, considering all learning need typologies (from learning difficulties to intellectual people requiring specific in-depth info).
  • Socio-cultural accessibility, at a personal level anyone can benefit from cultural values- knowledge regardless of cultural, social, religious or ethnic background.

Aims of the CLEAR project:

From this starting point the project aims to underscore that CVs are a real asset to global competition – even more so when they are accessible to All. The attempt is thus to reach several objectives with the relative stakeholders:

  • afford marketing experts and those working in the tourist industry the chance to discover the new CV market segment, giving them operational tools upon which to build activities,
  • discovering new jobs linked to opening markets,
  • creating new labelling, communication strategies & marketing tools,
  • offering decision & policy makers, as well as local government, the chance to know what to ask city planners and architects so as to appreciate what is needed to practically enhance accessibility to local CVs and have guidelines available from the pooling of specific expertise whilst being inspired by collected best practices,
  • raise public awareness on places committed to accessibility in which every right to knowledge, culture & discovery of the past may be satisfied while reinforcing a personal sense of feeling safe and accepted.

The partner will be involved in the CLEAR project in sharing knowledge about accessibility policies andimproving the situation in the SEE countries as regards "Physical accessibility to cultural Values" (WorkingGroup n.2). Furthermore, due to its expertise in planning administrative actions it will be responsible forthe entire Viability Project Plan.

PP1 represents a platform, an European network of artists promoting peace, solidarity, tolerance andacceptance among people and countries, founded in autumn 2001. The Partner role in the project will be toenhance accessibility of cultural Values rendering the EU heritage "alive" using contemporary art events forall.

The regional administration of Vrasta will lead all the activities regarding the trasfer into policies of CLEARproject outcomes. Working Group outcomes (WP 3) will be valorised by their pilot experience in the settingup of handbook for policy & decision makers on CV exploitation for accessibility to all and for local development.

With its particular field of action, the partner is an asset for the project. It will provide insight intoaccessibility to cultural values via the involvement of the youth population and will focus on accessibility toroman monuments via digital and multimedia representation.

The Municipality of Kranj will be one of the partners dealing with policies on accessibility and will treatexpecially of acessibility to monuments and old city centres. In fact Kranj is one of the rare towns inSlovenia, which has retained its basic outline, with an old town rich in archealogical sites and monumentsdating back to the 7h century and earlier to Celtic settlements.

Harghita county is situated in the middle of Romania, in the western part of Transylvania. The county ispart of Szeklerland a specific ethnic-cultural region where 85% of the inhabitants are Hungarian. Thereforethe role of cultural values are strong and different from the neighbouring regions.

The partner represents the technologial/research side of the CLEAR partnership, with Certh being one of the majoir research centres in Greece. Certh will benefit from the new input coming from such a broadscope in tackling CV accessibility, thereby fostering research in the field of accessibility and IT, fieldsin which Certh operates already several years ago .

Municipality of Velenje (Slovenia) strives to be disabled people kind municipality. The Governing Board ofthe Federation of People with Disabilities has on its correspondence session on 15. 11. 2004 Municipality ofVelenje awarded with status "Disabled - friendly Municipality".

Ekpol aims to successfully tackle obstacles in social issues (supporting vulnerable groups, promotingstrategies for social inclusion, cohesion and development). Furthermore, EKPOL aims to implement projectsfor the cultural promotion of the Magnesia Prefecture through co-ordinated actions. Both of these aims willbe enhanced by their participation in Clear.

This partner belongs to the group of project partners with already gained experiences in Interreg projects.It is also a  partner in an already running SEE project. It's experience in the matter will be used to ensure greater and more effective participation by thosepartners  with less experience in EU initiatives.

The Consortium S.

The partner has a pivotal role in the project. It represents people with different abilities, with socially fragile backgrounds and without doubt a voice to be heard in regard to social and job insertion of disadvantaged groups, dealing specifically with this target population since 1959.

The LP has a relevant role, having the necessary expertise to lead such a complex partnership and severalexperiences in its territory dealing with attempting to resolve social barriers and promoting economicreforms. 


The CLEAR project proposes incremental innovation starting from the "for All" concept, well known but rarely applied in the SEE countries especially in regards to Cultural Values (CVs). Cultural Values and historic landscapes are important national assets (Historic parks and gardens, museums, historic urban squares and townscapes, ancient monuments, industrial heritage, cemeteries and commemorative sites, archaeological sites etc).

The benefits of improving access go beyond meeting pure legal requirements or fostering equal opportunities. It is an opportunity to attract new audiences, increase the likelihood of repeat visits and improve the quality of experience for all visitors, thus increasing local business and new enterprise creation in relation to tourism fluxes and/or resident services and to new needed professions (advisory on disability issues, promoter of Diversity/for All approaches etc).

More specifically the cultural values actively involved into the CLEAR project are: Museums, Archaeological sites, Squares, City centres and Monuments, Art Galleries/Visual Art Spaces, Auditoriums, Theatres, Historic landscapes, Religious Places.

A bunch of cultural values with accessibility characteristics discovered in the CLEAR project are presented bellow.